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Google AdWords 101

Reach more customers, understand what they are searching for, and track their interactions on your web site with Google AdWords

Description:  In this introduction to Google AdWords you’ll learn how to:
·      Reach the right audience
·      Boost your ad performance by choosing the right keywords
·      Write compelling ads that get results
·      Use Google Analytics to track online traffic and optimize your website
Led by Jeff Demers, Search Engine Marketing Director, Wakefly, this seminar is ideal for businesses that are new to online advertising as well as existing AdWords customers who want to get more results from their online advertising.

Speaker bio: Jeff Demers has improved the organic traffic, rankings, and PPC results for nearly 300 websites. The web marketing campaigns he has managed have a combined ad spend of more than $15 million. In addition to being a Google Certified Trainer, Jeff is a noted expert in the field of online marketing and has been quoted extensively in the Boston media and regular speaks at events around the country.


Date: Wednesday, October 19, 2011

Time:  6:30 - 7:00 PM networking & heavy hors d'oeuvres, 7 - 8:30 PM program 

Place: MIT Sloan School, E62-250

Price: $15 SACB Members
         $15 Current MIT Students/Sloan Fellows
         $25 General Admission
         $35 Walk-in Registration

Boston Skyline Panorama courtesy Nietnagel © 2010
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