Open Source Innovation with Dr. Eric von Hippel
Currently companies develop products for customers, but new research reveals that customers generate massive amounts of product innovation. Who are these customer-innovators, what and where are the spending, and how can they be incentivized to share?
Description: Currently, companies
develop products for customers, but new research, based on three worldwide
multi-decade surveys, shows that this paradigm is flawed - customers are
generating massive amount of product innovation and consider themselves a major
source of innovation. In the UK, customers spend more on innovation - in the
billions! - than companies themselves. These customers-turned-innovators have
become a source of totally new products and product improvement for both B2B
and B2C services, while tools for design and prototype construction are getting
more accessible to "garage shops."
So
who are these customer-innovators? What and where are they spending? What is
causing them to innovate? What are their demographics? And, most importantly, how
can they be incentivized to share?
In
this BPMA and MIT Sloan joint-event, speaker Eric von Hippel will address these
questions and more.
Key Takeaways:
- What
businesses should do to build on customer innovation
- How
to attract customer activity and identify the most promising innovations
- How
we can accelerate the process of innovation
- What the benefits are
that companies can expect from such efforts.
Eric von Hippel is the T. Wilson (1953) Professor in Management and a Professor of Management of Innovation and Engineering Systems at the MIT Sloan School of Management.
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Date: Thursday, June 20
Time: 6:15 p.m. registration opens, 6:30 networking & light appetizers; 7:30 presentation
Place: MIT Sloan, E62-233. This is building E62, street address 100 Main street, Kendall Square, Cambridge, room 233 on the 2nd floor. The building is nearby to the Kendall Square red line T stop and there is a parking garage at the Marriott Hotel.
Price: Free for Sloan Alumni
All others register here
Sponsoring Organizations: MIT SACB and Boston Product Management Association
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