Join DataXu co-founder Sandro Catanzaro (Sloan MS’06) as he discusses current practices in programmatic technologies to support broader marketing functions such as audience intelligence, content optimization and increasing marketing efficiencies. He will examine innovative strategies to reach and engage target audience and probe how big data usage and the rate of programmatic adoption are poised to completely overhaul marketing.

One of the founding members of DataXu, Sandro leads the Analytics and Innovation practices. He is the co-inventor of the real-time optimization algorithm at the core of this platform. Sandro builds a strong bridge across Tech and Business with his two masters from MIT: Sloan as well as Department of Aeronautics and Astronautics. Before MIT, he launched several successful businesses in his native South America, including one that was acquired by Unilever.