Women & Wine Wednesdays (Virtual Happy Hour) |
“Today’s Leaders Are Data-Driven”
Wednesday, April 7, 2021
6:00 p.m - 7:30 p.m.
The ability to visualize data
to tell stories and explain what is trending with your customers and
your products is a critical skill for today’s business person. Data
about consumer behavior, product positioning and sales performance
facilitates decisions. Companies that employ data to drive decisions
propel themselves into competitive leadership positions through
personalized customer engagement, anticipation of product placement and
the ability to adapt new products based on customer feedback.
In
this Women and Wine session, let’s chat about ways to use data to
propel your leadership position in today’s business world. Katie Manty, Sloan SM '02 and Barbara Nichols will share some of the tactics that
they have employed throughout their careers. They will begin with a
30-minute conversation and then solicit engagement from the audience on
their experiences.
Potential Interactive Questions for the audience:
- How are you becoming a data-driven leader?
- How are you using data to drive new business ideas?
- How are you collecting data? For what purpose?
Katie Manty, Sloan SM '02, is
Acxiom’s Enterprise Data Strategy Consulting Practice Lead. Her team
creates transformative data strategies that emphasize data as a corporate
asset. These strategies include the integration, governance, usage, privacy and
collaboration of data to drive business goals.
Katie’s 25-year career spans technology
implementations, data analysis and business growth. Prior to joining Acxiom,
she spent 11 years at Fidelity investments in product management, marketing,
contact center technology, and customer experience efforts. Katie also spent 9
years at Ernst & Young / Capgemini as a management consulting leading
digital application development teams. Katie brings an action-oriented,
KPI-focused mindset to her project work. Katie
graduated from MIT Sloan with a Master’s in Management of Technology and from Smith
College with a Bachelor of Arts double major in computer science and economics.
Katie recently earned a Coursera certificate in Applied Data Science in Python.
Barbara Nichols is an accomplished Information Technology
professional with over 35 years of experience assisting clients and software
vendors to develop data driven solutions.
She founded Metaview360 LLC in 2002 and consults in the areas of data
governance, integration, meta data management, and data architecture. Barbara has presented at various data-related
conferences and seminars on interesting data topics which have included "Instituting
the Meta Data Lifecycle", “Data
Governance in Action”, “Data Architecture in Successful Information Systems
Deployment”, “Meta Data Driven Taxonomy”, and “Building the Corporate
Vocabulary”. You can read more about
her passion and services at www.metaview360.com.
Invite
your colleagues and friends to network with other amazing and
interesting women! Questions? Contact Tina Kruczynski at
tina@mitsloanboston.com or Audrey Daum at Audrey.daum@comcast.net
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Event Information
EVENT DATE: Wednesday, Apr 7 2021 at 6:00pm - 7:30pm [ iCal ]
LOCATION:
Virtual Happy Hour
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