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Accelerating Profit Growth in a Slowdown Economy

Joint event with Columbia Business School featuring MIT Senior Lecturer, Jonathan L. S. Byrnes

Description:  Creating profitability gains of 30% or more even in a slowdown economy can be achieved by almost any business. Every company has enormous untapped profit potential: 30-40% of every business is unprofitable by any measure, while 20-30% provides all the reported profits and subsidizes the losses. 

Two keys to accelerating profit growth: (1) to identify your “sweet spot” accounts and products capable of sustained high profit growth, and to creatively tailor and build your value package to secure and grow this segment; and (2) to identify the “profit levers” that will enable you to transform the marginal parts of your business into profitability. 

Jonathan Byrnes, author of the award-winning book Islands of Profit in a Sea of Red Ink, explains how to lead the profit acceleration process. He illustrates the process with a number of actual case examples.

Speaker bio: Jonathan L.S. Byrnes, Senior Lecturer at MIT, is an acknowledged authority on profitability management. His extensive experience spans virtually every industry, including financial services, healthcare, transportation, software, retail, distribution, and others. His new book, Islands of Profit in a Sea of Red Ink, was named a Best Book of 2010 by Inc. 

At MIT, Dr. Byrnes has taught at the graduate level and in executive programs for nearly twenty years. He wrote a monthly column on managing profitability for Harvard Business School’s Working Knowledge for four years, and his blog is widely syndicated by leading publications and websites. Dr. Byrnes earned an MBA from Columbia University in 1974 (Smith Prize) and DBA from Harvard University in 1980.


Date: Monday, October 24, 2011

Time:  6:00 PM Networking, 6:30 PM program

Place:  Bank of America Building, 100 Federal Street, Boston, Merrill Lynch Baum Conference Room, 16th floor

Price:   MIT Alums and Guests $20; General Admission $30

Boston Skyline Panorama courtesy Nietnagel © 2010
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