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Entrepreneurship: Heart, Smarts, Guts, and Luck (Career Event #32)

Gain essential entrepreneurial advice in this discussion with Tony Tjan, lead author of NY Times best-seller "Heart, Smarts, Guts, and Luck."

Description:  Heart, Smarts, Guts, and Luck is the result of three years of research across 500+ entrepreneurs and conducted and co-authored by three highly accomplished business-builders now turned venture capitalists and advisors.  In their research, the co-authors deployed the first Entrepreneur Aptitude Test (E.A.T survey) that you can try at

Launched on August 7th 2012, the book is a New York Times Best Seller and hit #1 non-fiction with Publisher’s Weekly.

In this discussion with Tony Tjan, the lead author of Heart, Smarts, Guts, and Luck, you will gain essential entrepreneurial advice:

1) You can become more self-aware. Understand the criticality of self-awareness and see how the Heart, Smarts, Guts, and Luck framework can uncover the biases in your decision-making.

2) You will learn surprising new stats. How many entrepreneurs really start with a business plan?  Are your childhood experiences and ventures predictive of your future success?  What percent of founders are driven by Luck?

 3) You will be exposed to the best secrets, habits and principles of top business builders.  In Heart, Smarts, Guts and Luck, the authors have also culled together a “greatest hits” of business practices that are not only edited to the most essential set, but also presented in a digestible and engaging manner.

Speaker:  Anthony (Tony) Tjan is the Founder and CEO of Cue Ball Capital, a Boston-based venture capital and early growthequity firm.  He founded the firm with longstanding colleagues with a vision and aspiration to create a new model for VC that centers everything around human capital. Cue Ball invests in information services, digital media, and consumer retailing businesses.

Tony’s background prior to Cue Ball was as both an entrepreneur and senior strategic advisor. In 1995, he founded ZEFER, one of the country’s first Internet services and large-scale development firms that embraced multi-disciplinary thinking by bringing together hundreds of professionals who were able to think and implement across the spectrum of business, design and technology. ZEFER won the Harvard Business School Plan Competition, grew to $125M and today is part of the Japanese conglomerate, NEC.

In 2001, Tony became the youngest Senior Partner elected in the history of the strategic consulting and  investment firm, The Parthenon Group, where he remains Vice Chairman today. At that time, Tony also continued his long-standing role as Chief Strategic Advisor to the then CEO of the Thomson Corporation, Richard Harrington, who is now co-founder and General Partner at Cue Ball. Over a ten-year period, Thomson transformed itself from a traditional publishing and diversified holding company to become the world's largest information media company after it purchased Reuters (2008) to form what is now Thomson Reuters.

Tony is a World Economic Forum Global Leader for Tomorrow and has been a speaker at their Annual Meeting in Davos, as well as a speaker for the TED conference. Tony is a regular contributor and author to Harvard Business Review. He co-authored the New York Times Bestseller Heart, Smarts, Guts, and Luck (Harvard Business School Publishing 2012), the result of three years of research across 500+ entrepreneurs, deploying the first Entrepreneur Aptitude Test (E.A.T. Survey).

He holds degrees from Harvard College, Harvard Business School, and was a Belfer Fellow at the Harvard Kennedy School of Government. He is currently also on the Faculty of the Harvard Business School as an Entrepreneur in Residence and sits on several private, non-profit, and public boards.

Tony Tjan's Blog is available at and you can follow him on Twitter at http://twitter.comanthonytjan and take the E.A.T. Survey at



Date: Tuesday, January 29

Time:  6:30 - 7:00 PM networking & heavy hors d'oeuvres, 7 - 8:30 PM program 

Place: E62-221, MIT Sloan building, street address 100 Main Street, Kendall Square, Cambridge  

Price: Free for SACB Alumni Members
         $20 for Alumni Non-Members
         $40 General Registration
         $10 Students/Sloan Fellows

Boston Skyline Panorama courtesy Nietnagel © 2010
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