Plachy & Norton

Emily Plachy and Maureen Norton, authors of the new book of the same title, will tell you how IBM has successfully leveraged analytics across the enterprise. The speakers will share valuable real-world perspectives on what works (and doesn't work) and how you can start or accelerate your own transformation.  Case studies will be presented in the areas of supply chain, human resources, finance, information technology, and more.  IBM has applied big data and analytics as not just a technology, but as a smarter way to do business. 

Speaker Bios: 

Dr. Emily C. Plachy is a Distinguished Engineer in Business Analytics Transformation and leads IBM’s increased use of analytics.  She earned a BS degree in applied mathematics from Washington University, an MSc degree in computer science from the University of Waterloo, and a DSc degree in computer science from Washington University.  A member of SWE and INFORMS and a past President of the IBM Academy of Technology, she has integrated data and analysis into her work throughout her career.

Maureen Fitzgerald Norton, MBA, JD, is a Distinguished Market Intelligence Professional and Executive Program Manager in Business Analytics Transformation.  She earned BA and MBA degrees from the University of New Haven and a JD degree from the University of Connecticut, School of Law.   She leads transformation initiatives to drive organizational culture change, bringing more science to decision-making processes for improved results.