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Personal Branding with Brett McCarty (CS #62)

Branding isn’t only about a job search; it’s about you at work. What are you known for?

Branding isn’t only about a job search; it’s about you at work. What are you known for? How do people describe you when you’re not there? When do your colleagues come looking specifically for your help? These are the things that inform and compose your brand.

You can think of your brand as a combination of your personal values and philosophy, your attitude and visible attributes, as well as your skills, experience, and education. It’s a measure of reputation that emerges from your experience. It also allows you to differentiate yourself by being able to consistently articulate and leverage your own unique value.

Once you understand the basics of what branding is, you can focus specifically on building a positive brand for yourself. Even if you don’t think you need a brand, you have one—given to you by others. Your goal is to build a positive brand.

Brett McCarty, head of marketing for Keystone Partners, leads branding and strategic communications for Keystone’s three divisions: Keystone Associates, Essex Partners, and Camden Consulting Group. Her expertise is the building and execution of brand identity, sales and marketing services, and integrated campaigns that articulate and amplify Keystone’s presence.  

Brett possesses an entrepreneurial understanding of small- to mid-sized businesses. She founded the Boston- and San Francisco- based Big Rocks A Marketing Cooperative, serving as a marketing consultant to multiple firms including Blue Cross/Blue Shield of Massachusetts, TIAA-CREF, and EastWest Marketing Group where she also served as interim CMO. She also appreciates the internal/external needs of larger corporations, having spent more than nine years in marketing and business development leadership roles at Showtime Networks.

Date: Wednesday, November 29, 2017

Time: 6:30-8:00pm (6:30-7:00pm-light supper & networking)

Venue: MIT Sloan, Building E62, Room 223

Parking: The closest parking lot is the Hermann Garage. When you turn into the E62 parking lot from Wadsworth Street, the garage is the very first right. It is a small garage without a gate. It is directly under the library. Another option is the Amherst Street/E51 lot. For more information, click here.


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